Marketing copy

Taglines

Lines you can use for headings, ads, or other situations when you need to communicate a lot with a little.

• Simplify your benefits. Stretch your dollars.
• Benefits make life easier. Propel makes benefits easier.
• Your go-to resource for navigating government benefits, finding deals, and more.
• Propel is on a mission to help Americans make it through the month, every month.

Value propositions & features

Lines you can use to describe what Propel offers to its users.

EBT balance checking lines

• Check your EBT balance instantly
• Easy & secure EBT balance checking
• Instant balances & spending history
• No more receipts, phone calls, or clunky government sites
• The #1 rated app for EBT
• The #1 rated EBT app in the [App/Play] store

Security lines

• Keep your EBT safe with top-tier tech
• Propel builds smart security features, exclusive to the app

Benefits information lines

• Stay in the know about benefits updates
• Propel clarifies complicated info and makes benefits feel easier

Marketplace (Partnerships) lines

• Discover savings & exclusive deals
• Propel finds the best resources for people on a budget

Jobs & gigs lines

• Find jobs & gigs to fit your schedule
• Propel simplifies the search for your next opportunity

Calls-to-action

Lines you can use to lead in to a button. Do not actually use these on buttons.

• Join 5+ million EBT users saving time and money
• Join 5+ million EBT users
• Download the Propel app to manage EBT, save money, and stay up-to-date on your benefits