Logos

History

Our icon has been with us since the early days of Fresh EBT. Is it an orange? A persimmon? Why is there a hole in it? Perhaps we'll never know.

What we do know is that our icon has become a symbol of reliability and convenience for the 15+ million Americans who have depended on our product for over 10 years.

Variants

Our logo consists of our full-color glyph in a horizontal lockup with our Propel wordmark—a custom drawn geometric sans serif with slightly rounded edges.

This can be considered our default logo, and can be used in almost all instances.

The glyph can be isolated from the wordmark once our identity as Propel has been established, or if there isn't enough room to fit the entire logo.

Primary logo

Full-color glyph and wordmark in a horizontal lockup

Primary glyph

Isolated full-color glyph

A black and white version of our logo is available for use in monochrome layouts, when the full-color version appears too playful, or when print color quality can't be guaranteed.

Secondary logo

Monochrome glyph and wordmark in a horizontal lockup

Secondary glyph

Isolated monochrome glyph

Contained glyphs

When displaying the brand glyph in a container such as a square, rounded square, or circle, start by using one of the logo assets that we’ve prepared with our optimized padding built in.

Centering